Tell the truth early
Clear feedback is a form of respect — most of all when the answer is no, or when something has gone wrong.
Team
Ptacek Ventures is owner-operated. The person who decides what gets built is the same person who builds it and answers for it afterwards.
Founder & operator
Ethan founded Ptacek Ventures to build and run software companies rather than advise them. He works on both companies directly — product, design, code, and the customer calls.
A portrait will be added here. The fuller personal biography lives on EthanPtacek.com, kept separately from the firm.
Operating values
These are the habits both companies are run on, and the ones a customer should be able to notice.
Clear feedback is a form of respect — most of all when the answer is no, or when something has gone wrong.
Founders who stop touching the product stop understanding it. The support inbox is not beneath the job.
Durable businesses are built out of accumulated judgment and repeated execution, not a single good quarter.
The companies
QuikQuote and Rose are both built and operated in-house.